Last year, Lincoln sales fell by 4 percent to 82,150 units in the U.S. despite the market posting a 13 percent increase compared to 2011. It’s obvious that Ford’s luxury car brand has a lot of work to do to catch up with its competitors.
The MKC Concept that will premiere at the 2013 North American International Auto Show in Detroit is part of that offensive that includes four all-new models aimed at the most popular segments in the next four years.
The compact luxury crossover segment, which has grown by nearly 60 percent in 2012 and more than 200 percent in the last four years, is one of them and Lincoln will compete with the MKC.
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