Future Audi Models will Differ More in Design from Each Other, Says R&D Boss

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Things are looking great for Audi: in the first 11 months of the year, its sales have already exceeded 2011’s total, recording a 12.7 percent increase and it’s nigh impossible to find a niche in which it doesn’t compete.

Alas, in their efforts to create a family look its designers have taken things a bit too far. In fact, in certain cases, it’s difficult to distinguish one model from the other, especially from the front…

That’s not nitpicking but a fact that even Wolfgang Dürheimer, the ex-Bentley boss who since September is Audi’s board member responsible for research and development, acknowledges.

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