It may not be a standalone brand yet, as reports have suggested, but the 500 family is nevertheless expanding rapidly with five-door minivan and crossover offsoots.

That’s not to say that Chrysler’s Italian partner has left the standard, three-door 500 alone: after introducing the 160HP 500C Abarth and the all-electric 500e at LA last November, today it unveiled two design concepts at the 2013 North American International Auto Show.

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About a month ago, the Chrysler Group announced plans to display more than 20 Mopar-prepped Chrysler, Jeep, Dodge, Ram, Fiat and SRT brand concept vehicles and project cars at the 2012 SEMA aftermarket show, which takes place from October 30 through November 2 at the Las Vegas Convention Center.

Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.

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