The new Avalon will begin at a lower price point than the car it replaces at $30,990 for the base gasoline model, rising to $41,400 for the hybrid variant in top-spec trim. Keep in mind that these prices do not include a delivery, processing and handling (DPH*) fee of $795.
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While it prepares for the car's North American launch, the Japanese automaker thought it would be a good idea to promote the new Avalon and the customization opportunities it offers at next week's SEMA aftermarket show in Las Vegas with the unveiling of three different project models.
"The new Avalon is an attractive target for performance enhancement," said Toyota Engagement Marketing and Motorsports National Manager Keith Dahl. "Tuners always want to get their hands on a great new design with strong enthusiast appeal."
The first model is the 2013 Avalon TRD Edition developed by the brand's in-house performance arm, Toyota Racing Development (TRD).
The car is finished in a burgundy shade and features a color-keyed grille and tinted taillights with clear lenses. Dual exhaust with polished mufflers and custom tips along with new 19-inch rims wrapped in 225/40R19 Michelin rubber complete the look.
