If you answered 'Dart' to the question we posed in regards to a teaser picture of a new Mopar 13' model released by Chrysler earlier this week, then you may look at the mirror and give yourself a big thumbs-up.

The limited edition Mopar '13 Dart is the fourth model in the Mopar special series since the company partnered with Fiat in 2009 and follows the Mopar '10 Challenger, Mopar '11 Charger and Mopar '12 Chrysler 300. It will make its first public appearance at next week's Chicago Auto Show and go on sale this spring in a limited run of 500 units.

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With the new generation of the Viper, now marketed under the SRT brand, being just weeks if not days, away from launch, the Chrysler Group announced that it's Mopar division has already prepared a variety of upgrade parts for the two-seater sports car that will be available for order soon. Read more »

Famed stand-up comedian and ventriloquist Jeff Dunham was summoned by the Chrysler Group to show his love about cars with a modern-day hot rod, dubbed Project UltraViolet, which was unveiled at this week's 2012 SEMA Show in Las Vegas.

Mopar and SRT collaborated with Dunham and his crew from Palmer’s Customs of Camarillo, California, to customize a 2012 Dodge Challenger SRT8.

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Among the broad range of customized models that Mopar will roll out for the SEMA show in Las Vegas at the end of this month is the new Chrysler 300 "Luxury" concept.

Said to take the 300's premium feel to "another level", the study is finished in a unique True Blue Pearl Coat exterior paint and features a platinum mesh grille with a colored surround, 20-inch satin carbon wheels with black brake calipers, and chrome exhaust trims.

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The performance crew over at Mopar may have revealed a selection of customized cars such as the V10-powered Dodge Charger Juiced, the Fiat 500 Beach Cruiser and the Urban Ram concepts in the flesh and in advance of the SEMA Show on October 30, but the Chrysler Group's tuning arm is keeping several more projects under wraps.

Among the dozen or so SEMA show-bound Chrysler cars that have no yet been unveiled in the flesh are the "Moparized" 2013 SRT Viper and the Jeep Wrangler Sand Trooper, both of which were teased through renderings.

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For the upcoming SEMA show in Las Vegas, the Chrysler Group's Mopar division has prepared the Urban Ram study based on the revised 2013 Ram 1500.

Chrysler's in-house tuner dropped a 392 (6.4-liter) HEMI V8 engine into the Ram but it didn't stop there performing a series of go-fast and styling upgrades to the customized pickup truck.

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If there's one thing Mopar's people like doing to Chrysler Group cars more than anything else, it is to shoehorn the brand's gargantuan V10 powerplant under their hoods.

For this year's SEMA Show, they had the opportunity to do it again, this time with the latest iteration of the Dodge Charger sports sedan that gets a Viper 8.4-liter V10 Mopar crate engine, good enough for 650-horsepower, or 10hp more than the new 2013 SRT Viper sports coupe.

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With the aftermarket party that is the SEMA Show in Las Vegas approaching our way, the Chrysler Group wanted to give us an early look at some of the cars its Mopar division has prepared for the event.

Following the unveiling of the Fiat 500 Beach Cruiser Concept earlier today, the automaker continued the presentations with the 2013 Dodge Dart Carbon Fire prototype.

The charcoal grey colored Dart sedan has been dressed up appropriately for SEMA with a selection of production and prototype Mopar parts, highlighted by a full carbon fiber hood with a hood scoop that is said to offer significant weight savings, but which is not yet commercially available.

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About a month ago, the Chrysler Group announced plans to display more than 20 Mopar-prepped Chrysler, Jeep, Dodge, Ram, Fiat and SRT brand concept vehicles and project cars at the 2012 SEMA aftermarket show, which takes place from October 30 through November 2 at the Las Vegas Convention Center.

Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.

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