The Specialty Equipment Market Association show, most commonly (and conveniently) known as SEMA, that’s taking place these days in Las Vegas is the perfect venue for manufacturers to showcase pumped-up versions of their normal production cars.

Some of them eventually enter production while others remain just something for the tuning scene crowd to salivate over. Hyundai’s Veloster RE:MIX belongs to the former category, as it is much more down-to-Earth compared to some of the other versions launched at the show.

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The second Veloster concept car getting ready to make its way to Hyundai's SEMA Show booth at the end of October is named "Alpine", and like the Genesis Coupe R-Track Study, it too was born from the collaborative efforts of the Korean automaker's US division and ARK Performance.

The Veloster Alpine is not as racy as Hyundai's own 400Hp Veloster "Velocity" project, with ARK Performance stating that the car was designed to appeal to mountain sports enthusiasts - though, we won't blame you if you don't see this from the teaser image...

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The 2012 Australian International Motor Show, held in Sydney and open to the public from October 19 to 28, will see Hyundai displaying the new Veloster Street Concept.

The very SEMA-like project car is based on the production model and has been modified from top to bottom in conjunction with local aftermarket company Concord Customs.

On the outside, the body is finished in matt grey paint with orange accents to be found on the new side-skirts, rear diffuser, front spoiler and the Tenso R V1 18-inch wheels that are shod in 215/40/18 tires.

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Over the past few years, Hyundai has participated with zest in all previous SEMA shows with plenty of cars, and it plans to continue doing so at the 2012 edition of the world's biggest aftermarket gathering that takes place in Sin City at the end of this month.

After the ARK Performance- and the Cosworth-prepped Genesis Coupes, the Korean car manufacturer today announced details on a third concept that will debut in SEMA, this one based on the smaller Veloster hatch.

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