The new Ford Atlas Concept, which previews the future of America's best-selling pickup truck for the past 36 years and the best-selling vehicle overall for 31 straight years, the F-150, has been named by the editors of Autoweek magazine, the "Most Significant vehicle of the 2013 North American International Auto Show (NAIAS)".

Bob Gritzinger, Autoweek executive editor, explains why:

“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats. Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost with Auto Start-Stop technology also signals why Atlas is a real game changer.”

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Ford yanked the covers off a new concept model at the 2013 Detroit Auto Show on Tuesday morning showcasing the brand's evolved styling language but more importantly, its future vision for pickup trucks and how they'll improve fuel economy.

The Blue Oval won't say (yet) if the new EcoBoost-powered Atlas Concept directly previews the next generation of its best-selling F-150 series, but the truck's size and overall presence suggests that it does.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

While the exterior design of the Atlas Concept aptly evolves Ford's current DNA, the devil is in the details with the automaker making use of an assortment of active aerodynamic elements to reduce wind resistance.

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After doing it the first time with the Falcatron and seeing all the attention it received from the automotive and gaming worlds alike, Ford's Australian subsidiary and High Moon Studios, the developer behind the "Transformers: Fall of Cybertron" video game, came together to create another Ford-based Autobot.

The new character is named Torque and is spun off the new generation of Ford's compact pickup truck, the Ranger in Wildtrak specification, which is not available for the North American market.

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There's a new racier pony car making its debut at Sin City's SEMA Show and it's called the Mustang Cobra Jet Concept.

It's a prototype version of Ford's factory-built turnkey drag racer that replaces the 2013 Mustang Cobra Jet's 5.0-liter V8 unit that's available with or without a supercharger with a new iteration of the V8 featuring a pair of turbochargers incorporating the brand's EcoBoost technologies.

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The Blue Oval always takes the SEMA Shows seriously and this year's event from October 30 to November 2 is no exception.

After telling us about the four 2013 Fusion sedans and five Focus STs it has prepared, some on its own and others in partnership with known tuners, Ford has dropped images of three SUVs, including two 2013 Escapes (sold as the Kuga in Europe) and a 2013 Explorer.

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We were anticipating that Ford would bring several tuned examples of its new Focus ST hot hatch to the upcoming SEMA Show and now, the Blue Oval has released teasers and initial information on its offerings.

Joining the four 2013 Fusion concepts at the automaker's Las Vegas booth will be a total of five modified Focus ST project cars.

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